Case Studies

We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.


10 tips on how not to get an internship in advertising

1. Be boring. Send something that’s unoriginal to every CD you can think of. That way, your application will get lost in the clutter. 2. Make as few revisions as possible. It’s not your fault if the CD doesn’t understand your creative vision. Besides, all of the confusion adds to the general mystique of your … Continued

We Won At the ADCC Awards. A Firm Slow-Clap is Warranted.

Last Friday, a crowd of ad enthusiasts descended upon the Royal Conservatory. Everyone was on hand: the suits were dressed in suits (no surprises there) and the creative’s were dressed like hobos (again, no surprises). Everyone was in attendance for the ADCC Award Show, Canada’s premier creative award ceremony. Since 1949, the ADCC has been … Continued

Turkeys Make a Turkey out of Twitter

Three homeless turkeys, a hashtag powered feeder and over fourteen thousand Tweets. What the *!#! does this have to do with helping the homeless? Let us explain. This past Thanksgiving, we assisted the Good Shepherd Ministries as well as Toronto’s most vulnerable, by dreaming up a simple idea: You feed the turkeys. We’ll feed the … Continued

Babies are Divas. Big Bearded Divas.

Recently, we partnered with photographer Adrian Armstrong to create a new campaign for Expo City in Vaughan. The idea involved a baby with a beard – think Zach Galifianakis in a stroller. Yea, that’s right, a baby with a beard. After a few hours of playing peak-a-boo, changing diapers and sucking back juice filled sippy … Continued

Wu-Tang isn’t for the Children. But Camp is.

We live in an age that’s characterized by social awkwardness. Like a cat transfixed on a laser pointer, more of us are spending time on our mobile devices. As a consequence of this, social interactions are less frequent and some of us are beginning to experience social anxiety – Gosh! Napoleon Dynamite. Thus, you can … Continued

Tiny building. Big idea.

Blue steel anyone? Here’s some recent work that we liked. This DPS ad was a nod to Zoolander fanatics and part of the launch campaign for one of the largest, most successful condo launches Toronto of 2012. The big idea here smartly targeted ladder climbers in the financial district. INDX quickly became a smart, focused … Continued

Bus shelter or augmented reality condo?

Yes, we turned a TSA into a luxury condo using virtual reality technology. It’s not your average condo, so we created a not so average bus shelter. Sorry, this augmented reality TSA does not come with a concierge.  

Addiction can be fun?

To launch Caritas’ latest fundraising program to wealthy, Italian-Canadians, an interactive parody “Euro-Gameshow” site called “Mille per Mille” (meaning 1000 by 1000) was developed using Flash & HTML for mobile. The objective is to raise enough funds to help the Caritas addiction centre build a new facility. Caritas has helped many with major addiction issues … Continued

The Ultimate Shoot

Just before Christmas, we had a regular scheduled meeting with Endras BMW. What came out of it was anything but regular.