We put as much time and effort into learning from our work as we do into creating it. These case studies represent some of our highest creative highs, but more importantly they represent our deepest learnings. They’re emblematic of our multidisciplinary approach, our attention to insights and our creative problem solving.
We are excited to announce that Blackjet is growing! We are looking for multiple positions, both full-time and contract, to join a team of account, creative, production and digital people who are very passionate about what they do. At Blackjet, we believe strongly in two things: life is too short not to work with nice … Continued
Tech Talk is a new monthly series that probes and ponders tech trends, and how they relate to the business of creativity. The first installment is a deep dive into mobile first web design, and why it’s time to reconsider this outmoded approach. Here are five reasons to abandon ‘mobile first’. 1. Context is Everything … Continued
Advertising campaigns for windows are typically straightforward, buttoned-down affairs that are heavy on product benefits and light on creative concepts; the direct messaging you’d expect from a category that does most of its communicating in B2B. For their first ever Canadian television commercial, our partner JELD-WEN, Canada’s largest window and door manufacturer, wanted something that … Continued
As the leaves turned brown this year, the cool breeze of transition blew a little stronger at the Blackjet office. This fall marks our 10-year anniversary, launching our business into the double digits. While our headquarters and branding have changed over the years, the fearless essence of our agency has never wavered. The Blackjet crew … Continued
As Abraham Lincoln wisely observed, he who represents himself has a fool for a client. It was an aphorism that resonated with our firm, Blackjet. For ten years we have been helping clients build compelling strategies, identities and narratives for the brands. We have done tremendously well, but as we approached a decade in business, … Continued
Blackjet turns ten this year. In human years we’re quite young but in agency years we’ve seen some stuff. A lot has changed in ten years and a lot has stayed the same – we’re still curious and allergic to ‘safe’, we’re now a little wiser. Our first ten were governed by a tagline that … Continued
We’re thrilled to announce that Blackjet are working on RioCan Living, expanding RioCan’s already robust portfolio of commercial and retail projects into the field of residential properties. This new venture involves creating visually compelling and informative website for eight new featured properties, serving both investors and prospective tenants. Most Canadians will recognize RioCan as the largest real … Continued
We had a great time at the National Association of Home Builders annual International Builders’ Show in Orlando, Florida. Our Head of Strategy Rob Galletta brought Blackjet’s fearless innovation to an international stage at one of the biggest and best IBS events in recent years. The NAHB’s focus on community building and creating cutting-edge home … Continued
In addition to our recent partnership with Zibi in Ottawa, Blackjet will also be working with Timbercreek on a number of strategic and branding assignments. The first Timbercreek campaign for the Ottawa area is a major redevelopment plan in the South Ottawa/Alta Vista neighbourhood. The ambitious project signals positive changes in a challenging area. This new … Continued
After an informal review, we’ve been selected by Panasonic Canada to work with their growing kitchen appliance division. Panasonic was looking to partner with an agile creative agency with strong digital expertise. Tasked with creating original creative work for the Canadian market, the category marks another expansion into new territory for Blackjet. This win is … Continued